Lolita Story of a Cover Girl by John Bertram & Yuri Leving

Author:John Bertram & Yuri Leving [Bertram, John & Leving, Yuri]
Language: eng
Format: epub
Publisher: PRINT Books, an imprint of F+W Media, Inc.

2. New York: G. P. Putnam’s Sons, 1958. [Hardcover.]

Nabokov obviously wanted to draw a line between highbrow and lowbrow products, and before Lolita was issued in paperback—a medium that was still strongly associated with crime fiction and modern romance dramas 18 —he wanted the book’s artistic and literary merits to achieve recognition. Hence, the “Penguin paradox” possibly served as one of his early marketing models. To be sure, starting in the early 1960s Nabokov stopped objecting to pictorial depictions of Lolita on the front covers of international editions of the novel (except the Russian ones), and amusingly commented on the designers’ and publishers’ incongruities or blunt goofs. 19 Nabokov allowed this partially out of growing frustration but probably also because he felt he had achieved his initial objective.

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